Wildan Mustofa and his wife, Atieq Mustikaningtyas, founded Frinsa Estate in 2012, working together as a dedicated team. Wildan oversees operations while Atieq manages the books and human resources. Their mission was to introduce best agricultural practices to their region to mitigate landslides and soil erosion, with coffee trees being the chosen solution.

Frinsa Estate's hyperfocus on sustainability perfectly aligns with Corvus' mission. They emphasize that sustainability goes beyond farming and environmental factors to include farmers' livelihoods, ensuring they can continue producing coffee. Organic agriculture, eco-friendly practices, and sharing information and resources are core tenets of the culture at Frinsa Estate. Their commitment to these principles has created a model of sustainable coffee farming that benefits both the environment and the community.